The Two Transactions in Real Estate

One You Feel, One You Need to Think Through

Most people think their real estate journey begins when they start touring homes or prepping theirs to sell.

But the truth is, the journey starts earlier—often without realizing it—with a decision that quietly shapes everything that follows:

👉 Choosing your real estate agent.

It doesn’t always feel like a big decision in the moment. You just want to see a house that looks amazing. Or you’re talking to a neighbor who says, “You’ve got to use my friend—she just got her license!”

But that first step—formally agreeing to work with an agent—is actually the first real transaction in the process.
It’s a business decision, even if it doesn’t feel like one.

And here’s the twist: real estate agents know this. They’ve been trained to earn your trust early—because once you sign with them, you're committed.

🤝 The Hidden First Transaction

This is where the groundwork is laid—on paper and in practice.

• If you're a buyer, new Department of Justice rules now encourage or require a Buyer Broker Agreement to be in place before even seeing homes.

• If you're a seller, you’ll sign a Listing Agreement before a single photo is taken or a price is set.

So the table is now officially set for two transactions—and buyers and sellers finally have the chance to approach each one with clarity and purpose.

But that means it’s your turn to play your part.

Don’t rush into an agreement just to keep things moving.
Don’t sign just because someone offered you the highest listing price or had the friendliest smile.

Take a breath.
Ask questions.
Treat this like the business decision it is.

Because the first transaction is about trust, strategy, and leadership.
The second—buying or selling the home—is where the emotions take over.

🧠 Two Transactions. Two Different Roles.

To make the best decisions, it's important to know what kind of moment you’re in:

And here’s the beautiful irony:
When you treat the first step like a business decision, you’re far more likely to find someone who can truly support you through the emotional parts.

But when you flip the order—when emotion drives the first decision—you can end up with someone who isn’t equipped to manage either part well.

💬 Why This Matters to Us

This is the reason GingerMark exists.

We've seen what happens when people choose the right agent—and what happens when they don’t.

When you find an experienced professional who understands the business side of real estate, you feel it. They know how to structure deals, negotiate wisely, and keep you out of trouble.

But more than that, they know how to show up for you during the emotional parts—the hard decisions, the unexpected news, the excitement, the stress, and the celebration.

They don’t just walk you through a process. They walk with you.

We started GingerMark because everyone deserves that kind of experience.
The kind that makes you feel safe, supported, and smart.
The kind where someone is genuinely looking out for you—not just trying to close the deal.

We don’t sell leads. We don’t pass your name around.
We connect people with the kind of agents we’d trust with our own homes—because we’ve seen how much it matters.

🌱 Final Thought

So before the showings…
Before the listings…
Before the emotions take over…

Start by making the right business decision.
Because when you get that part right, the rest becomes a lot more rewarding.

Business First → Emotion Later → Success Always

If you're starting your journey, we're here to help when you're ready.